City Makes I-25 Advertising Affordable for Northglenn Businesses

Spots available on digital billboard at I-25 and 104th Avenue

Most small businesses can’t afford to purchase advertising on an interstate billboard. But through the city’s Digital Advertising Billboard Signage (DABS) Program, Northglenn businesses can reach out to the thousands of people who travel on Interstate 25 at 104th Avenue at a cost-effective rate.

Northglenn companies can apply to have their ad up for only $450 per month. And as an added incentive, the first month will only cost $200. The market value to advertise on the digital billboard is in excess of $3,000 per month.

“This is a unique opportunity for our small businesses,” said Debbie Tuttle, economic development manager for the city of Northglenn. “This will allow them to reach people who live, work and shop in and around the north metro area, which is their target audience. All the people coming to visit the area or long-distance travelers are just an added bonus.”

The billboard is located on the southwest side of I-25 and 104th Avenue, where roughly 155,000 vehicles travel by each day. The sign stretches 48 feet wide by 14 feet high. Each advertisement is displayed for eight seconds, approximately every other minute – a total of roughly 600 spots distributed evenly per 24 hours per business.
 
This program is on a first-come, first-served basis, as the city only has six slots available to local businesses each month.

For more information or to sign up for the program, please contact Economic Development Specialist Jill Mendoza at 303-450-8938 or jmendoza@northglenn.org, or go to www.northglenn.org/dabs.

City of Northglenn
11701 Community Center Drive
Northglenn, CO 80233
303-451-8326